ArigatoMan.com » Business http://arigatoman.com All things Japan! Tue, 22 Apr 2008 06:59:18 +0000 http://wordpress.org/?v=2.5 en Softbank Creative Marketing http://arigatoman.com/2007/12/28/softbank-creative-marketing/ http://arigatoman.com/2007/12/28/softbank-creative-marketing/#comments Fri, 28 Dec 2007 07:19:04 +0000 ArigatoMan.com http://arigatoman.com/2007/12/28/softbank-creative-marketing/ SHARETHIS.addEntry({ title: "Softbank Creative Marketing", url: "http://arigatoman.com/2007/12/28/softbank-creative-marketing/" });]]> With creative marketing, new discount plans and its Yahoo! branded application phones, Softbank is able to increase their market share significantly, making a further dent into NTT Docomo’s lead in the mobile market. To counter, this spring NTT Docomo will integrate Google applications alongside i-mode. Google plays a small part in Japan compared to the dominance of Yahoo! so a partnership with NTT Docomo will position Google to take advantage of Docomo’s large user base. Google currently provides applications to KDD, another cellular provider in Japan.

On a less serious and informal note – an example of Softbank’s creative marketing skills is shown through it’s “White Family 24” cellular plan commercial campaign, which continues to be popular in Japan. The commercials star a strange family with Aya Ueto as the sister, a black man as the brother and a white Akita dog as the father. Below are some of the commercials…..

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